Each location is uniquely designed, featuring oblique shapes, color, and large geometric roofs.. The identity of the first architect to practice in the style is often disputed, though Wayne McAllister was one early and influential architect in starting the style with his 1949 Bob's Big Boy restaurant in Burbank. Characteristics. Googie architecture, named for the Lautner-designed Googies Coffee House in Los Angeles, would catch on in post-war America for a number of reasons, not the least of which was the dawning of the Atomic Age and a burgeoning fascination with space flight. Also, at the time, the unique architecture was a form of architectural expressionism, as space rockets were technological novelties at the time. But Haskell was no fan of Googie and wrote a scathing (by architecture critic standards) satire of the style in the February 1952 issue of House and … Falling in perhaps both the genres of "futurist" and "kitsch", Googie architecture is a classification for buildings which take on certain exaggerated, stylized characteristics, such as: cantilevered structures, acute angles, illuminated plastic paneling, freeform boomerang and artist's palette shapes and cutouts, and tailfins on buildings. Hess writes that the boomerang was a stylistic rendering of a directional energy field.. It is described as modern and futuristic, influenced by the Space Age and the Atomic Age, built on exaggeration and wide-eyed technological optimism. Some examples have been preserved, though, such as the oldest McDonald's stand (located in Downey, California).  Alan Hess, one of the most knowledgeable writers on the subject, writes in Googie: Ultra Modern Road Side Architecture that mobility in Los Angeles during the 1930s was characterized by the initial influx of the automobile and the service industry that evolved to cater to it. Books are arranged in chronological order by year of publication: Preservation groups working to save Googie architecture include, "Googie" redirects here. The Coffee Pot Restaurant from 1927 is an example of mimetic architecture. The common elements that generally distinguish Googie from other forms of architecture are: The boomerang shape was another design element that captured movement. Ludwig Mies van der Rohe, Philip Johnson, and Le Corbusier were well-known practitioners. DAVID: Alan Hess is an architect and the author of 20 books about modern architecture, including one about Googies. The style presents a look at the “futuristic” design with influences of Atomic Age, Space Age, car culture, and jets. Walter Gropius defined the school's goal as “create a new guild of craftsmen, without the class distinctions which raise an arrogant barrier between craftsman and artist”. Many of Wildwood's Doo-Wop motels were built by Lou Morey, who specialized in such designs. A rather unique style, Googie architecture originated in the 1950s and 1960s. Atomic Age and Googie Architecture. Hotels and restaurants incorporated Polynesian themes to suggest an aura of romance. The New York-based Haskell wrote part of his article, “Googie Architecture,” in the voice of a fictional Professor Thrugg, whose over-the-top praise was an indictment of Googie’s popular … While it combines them, it also favors functionality over ornamentation and asymetry and regularity over symmetry. A rather unique style, Googie architecture originated in the 1950s and 1960s. The word tiki refers to large wood and stone sculptures and carvings found in the Polynesian islands. Cantilevered structures, acute angles, illuminated plastic paneling, freeform boomerang and artist's palette shapes and cutouts, and tailfins on buildings marked Googie architecture, which was contemptible to some architects of then-current High Art Modernism, but had defenders during the post-Modern period at the end of the 20th century. This new trend required owners and architects to develop a visual imagery so customers would recognize it from the road. Googie is a type of popular American architecture that appeared in the years 1945 to 1965. Drive-in services such as diners, movie theaters and gas stations built with the same principles developed to serve the new American city. Hard angles, cantilevered roofs, and starbursts are all found throughout Googie architecture. Polynesian-themed, or tiki, buildings proliferated in California and then throughout the United States. After President Eisenhower signed the Federal Highway Act in 1956, the building of the Interstate Highway System encouraged more and more Americans to spend time in their cars, traveling from state to state. Googie's eye-catching characteristics were meant to be noticed by drivers who might be passing at high speeds and thus became a built-in billboard for businesses. Pann’s is another restaurant with a great sign and a great roofline. Tiki architecture is a fanciful design that incorporates Polynesian themes. Haskell visited this Googie Coffee Shop and was so appalled by the kitschy space theme that in 1952 he penned a scathing review of what he called “Googie architecture.” The term caught on with regard to the Space Age design and soon this new style had a moniker and its creator was put on the map.  Similar architectural styles are also referred to as Populuxe or Doo Wop.. Explore. architecture is a form of modern architecture, a subdivision of futurist architecture influenced by car culture, jets, the Space Age, and the Atomic Age. Located at 601 E. Colfax, the building’s unusual architecture is an expression of the Googie style, an architectural type popular in the mid-1960s. Saved by Pam Dewey. Typical Googie details include: Googie should not be confused with the Internet search engine Google. After the 1960s, following the Apollo 11 Moon landing, the rise of ecology movements against nuclear power, and the de-escalations of the Space Race and the Atomic Age, Googie began to fall out of style. Leave a Reply Cancel reply. It is characterized by dramatic roof lines, bold geometric shapes, experiments with stylized typography and use of glass, steel and neon. The style is related to and sometimes synonymous with …  His Ebb Tide Motel, built during 1957 and demolished during 2003, is credited as the first Doo-Wop motel in Wildwood Crest.. Smithdon High School (formerly Hunstanton Secondary Modern School) Brutalist buildings are usually formed with repeated modular elements forming masses representing specific functional zones, distinctly articulated and grouped together into a unified whole. International Style, the dominant style of Western architecture during the middle decades of the 20th century. In 1957 the Soviet Union launched Sputnik I, the first human-made satellite to achieve Earth orbit. , Googie-themed architecture was popular among motels, coffee houses and gas stations. May 5, 2012 - This Pin was discovered by Pam Dewey.  Since Googie buildings were part of the service industry, most developers did not think they were worth preserving as cultural artifacts. Offering the same businesses, but accessible by car indoors and out, glass windows wrapping around restaurant... It from the South Seas and into the early 1960s the aerodynamic features of Googie Hess. 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